Who We Are

Simply put, Downhome is a celebration of the Newfoundland and Labrador way of life – the food, the people, the places, the history, the culture. Downhome appeals to anyone interested in what’s happening at home and with expats abroad, and our readership includes those not from this province but keenly interested in everything about it.

Downhome magazine has been published monthly since 1988 (more than 10 million magazines printed so far!), with readers across Canada, throughout the United States and around the world. In addition to our magazines – Downhome, Inside Labrador, Explore – we also have a thriving retail division (three store locations and online), products and book publishing divisions, and events including Downhome Expo (a massive multi-day consumer trade show).

Downhome has been recognized by the NL Tourism Industry Association, Historic Sites Association of Newfoundland and Labrador, Hospitality Newfoundland and Labrador, Heritage Canada, and the Government of Newfoundland and Labrador for our contributions to culture, heritage and tourism.

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